Insider Financial icon

How Amazon’s Semiconductor Ambitions Challenge Nvidia’s Dominance

The dynamic landscape of the tech industry often presents investors with challenging choices, especially when it comes to betting on the stocks of leading companies like Amazon.com Inc. and Nvidia. A recent analysis by D.A. Davidson analyst Gil Luria sheds light on why Amazon may offer a compelling investment opportunity, particularly in the context of the artificial intelligence (AI) chip market. Luria’s insights highlight Amazon’s strategic advantage stemming from its initiatives to vertically integrate by developing its own semiconductors. This move is expected to furnish Amazon with a considerable long-term price advantage, especially as the company continues to leverage Nvidia’s graphics processing units (GPUs) in the near term.

Luria points out that the general market focus on Microsoft Corp.’s Azure cloud-computing business for generative AI applications may be overshadowing Amazon’s potential through its Amazon Web Services (AWS) division. Despite AWS customers currently favoring Azure for their GenAI workloads, Luria believes Amazon’s continuous innovation and investment in data-center infrastructure could soon offer a competitive alternative. Specifically, Amazon’s commitment to invest $150 billion in data-center infrastructure over the next 15 years is anticipated to significantly enhance its capability to support GenAI applications for its extensive customer base.

The analyst maintains a bullish outlook on Amazon, adjusting his price target for the company’s shares from $200 to $235, while holding a neutral view on Nvidia. The rationale behind Luria’s preference for Amazon over Nvidia revolves around a comparison of business models. He poses a compelling question to investors, highlighting the choice between Nvidia’s cyclical hardware business and Amazon’s diversified revenue streams from its hyperscale cloud computing service, along with its advertising and retail sectors. Additionally, Luria suggests that Amazon’s retail sector is on the brink of contributing more significantly to the company’s profitability, especially as investments in distribution centers begin to level off. This moderation in capital expenditure on distribution will likely free up resources for Amazon to allocate towards enhancing its data-center capabilities.

In conclusion, while Nvidia remains a formidable player in the hardware sector, Amazon’s strategic investments in AI and cloud computing, along with its diversified business model, present a strong case for investors. The company’s ambitious plans for its data-center infrastructure and potential for increased profitability in its retail sector underscore its attractiveness as a long-term investment. As the tech industry continues to evolve, Amazon’s position as a leading force in cloud computing and AI technology could offer significant upside to those looking to capitalize on these emerging trends.

On this website we use first or third-party tools that store small files (cookie) on your device. Cookies are normally used to allow the site to run properly (technical cookies), to generate navigation usage reports (statistics cookies) and to suitable advertise our services/products (profiling cookies). We can directly use technical cookies, but you have the right to choose whether or not to enable statistical and profiling cookies. Enabling these cookies, you help us to offer you a better experience.